'Green' image seen as key to future business success

Customers are becoming more aware of the environmental impact of their lifestyles and the most successful companies will be those who best respond to shoppers' desire to 'buy green', business representatives argued at a conference this week.
As fears over climate change mount and Western consumption patterns continue to put a strain on the world's resources, environmentally-conscious citizens are attracted to companies that share their concerns about environ Lire dans euractiv.com