L’Europe lance une campagne pour promouvoir la création d’entreprise par les jeunes

Infographie : F. Descheemaekere

Europe Aims to Encourage Young to Be Entrepreneurs

[The New York Times]

If and when the euro crisis ends, Europe will still face an existential economic question: Who will provide the jobs of the future?

In the United States, entrepreneurs have tended to provide much of the employment that fuels recovery. Even if the current rebound lags behind previous cycles, Americans can still point to Silicon Valley and its start-up culture as symbols of economic dynamism. In Europe, by contrast, a lack of entrepreneurial gumption is widely seen as a chief barrier to growth, especially at a time when many big companies are shedding jobs. An advertising and informational campaign begun Wednesday in Brussels aims to encourage young Europeans to take charge of their economic future by starting businesses.
“We wanted to introduce a positive voice into the European debate,” said Moray MacLennan, chief executive of the advertising agency M&C Saatchi in London. “The idea was to take young people and say: I will not be a victim of other people’s pessimism. I will control my future.”


Informations sur la campagne « Thisis my future »


Lire : nytimes.com